SEO Tips, Tricks & How-To's
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Dental Office Marketing Strategies
Good dental marketing starts with good word of mouth. Having a dedicated, well-trained staff will make all the difference in getting consistently good reviews and referrals. A clear-cut marketing strategy will help you utilize tools beyond just word of mouth to advertise and develop visibility to new, prospective patients. Using all of the tools listed … Continue reading "Dental Office Marketing Strategies"
What Bounce Rate Means for Your SEO Strategy
One of the most underestimated and under-valued metrics of any website’s SEO campaign is the site’s “bounce rate”. What does bounce rate mean and why is it important? That’s a great question and one that Google doesn’t help us much with. Bounce rate is the percentage of visitors that open a website and leave before … Continue reading "What Bounce Rate Means for Your SEO Strategy"
5 Reasons to Stop Working with an SEO Company
1. Lack of Reporting Regardless of who you choose to do your SEO, there should be a contract up front. This will outline what the company will and will not do, and what the expectations of their SEO strategies are. Detailed in this contract should be the reporting agreements. If the company you are working … Continue reading "5 Reasons to Stop Working with an SEO Company"
Why Did My SEO Stop Working?
Throughout the years, buzzwords in the industry have brought about questions regarding SEO and internet marketing and things have gotten pretty complicated. Some of the questions come from clients that are familiar with SEO, but the majority of questions come from prospective clients wading through the SEO junk pile and trying to decipher which companies … Continue reading "Why Did My SEO Stop Working?"
What Makes a Trustworthy SEO Company?
Because SEO has become so popular with businesses and because it is a necessity for nearly every small business, the number of internet marketing and SEO companies has exploded since we started doing SEO in 2006. Unfortunately, many SEO companies are not true SEO companies. Instead, they are what we like to call “sales machines.” … Continue reading "What Makes a Trustworthy SEO Company?"
Google’s Disavow Tool
In light of Google’s crackdown on spam and low-quality links, we thought we’d take some time to describe a useful (and delicate) tool available within Google Webmaster Tools. The Disavow Tool was created for websites that are being affected by spammy links, and that can’t otherwise manage to get those links removed. Google now allows … Continue reading "Google’s Disavow Tool"
SEO & Reverse Engineering Search Engines
Search engine optimization is simply the optimization of code on a website so that web crawlers and search engines can easily gather information from the website and understand what the site content is about. The search engines then categorize the content and rank it based on its quality. Our method of SEO is complicated and … Continue reading "SEO & Reverse Engineering Search Engines"
