One area of SEO that we constantly work on is backlinks. A backlink or “link” for short, is clickable text on a website that links back to your website. We get countless questions on backlinks and the value of links in the search engines today. For nearly 20 years Google has used backlinks as a … Continue reading "Good Backlinks vs. Bad Backlinks"
It is now more important than ever for medical professionals and physicians to keep up with online marketing. Having a presence online via a website, social media presence, and various online marketing initiatives are crucial, due to a recent program announced by Google. Google is the most widely used search engine across the globe and … Continue reading "The Importance of Internet Marketing for Medical Professionals"
In addition to having a dedicated, well-trained team of professionals and good word of mouth, a strong marketing strategy is essential in obtaining new patients at your dental practice. Below is a list of key tactics that will help build your online presence and take your practice to the next level! The Website is Step … Continue reading "How to Get New Patients for a Dental Practice"
Good dental marketing starts with good word of mouth. Having a dedicated, well-trained staff will make all the difference in getting consistently good reviews and referrals. A clear-cut marketing strategy will help you utilize tools beyond just word of mouth to advertise and develop visibility to new, prospective patients. Using all of the tools listed … Continue reading "Dental Office Marketing Strategies"
One of the most underestimated and under-valued metrics of any website’s SEO campaign is the site’s “bounce rate”. What does bounce rate mean and why is it important? That’s a great question and one that Google doesn’t help us much with. Bounce rate is the percentage of visitors that open a website and leave before … Continue reading "What Bounce Rate Means for Your SEO Strategy"
1. Lack of Reporting Regardless of who you choose to do your SEO, there should be a contract up front. This will outline what the company will and will not do, and what the expectations of their SEO strategies are. Detailed in this contract should be the reporting agreements. If the company you are working … Continue reading "5 Reasons to Stop Working with an SEO Company"
Throughout the years, buzzwords in the industry have brought about questions regarding SEO and internet marketing and things have gotten pretty complicated. Some of the questions come from clients that are familiar with SEO, but the majority of questions come from prospective clients wading through the SEO junk pile and trying to decipher which companies … Continue reading "Why Did My SEO Stop Working?"