A pawn shop is a business that typically provides small personal loans to individuals with an item or piece of property used as collateral. Individuals in this business are also often referred to as pawnbrokers. Pawn shops typically accept small items with value, such as jewelry, coinage, computers, electronics, audio/video equipment, musical instruments, and sometimes antiques or collectibles. In addition to providing loans for items, many pawn shops also offer to purchase items outright or to trade them for other items in the shop.
Benefits of SEO for Pawn Shops
Like most other types of shops and small businesses, the profitability of a pawn shop is determined largely by the amount of traffic it receives. Being listed in the local phone book and other physical directories is a good first step, but universally, across every industry, people are turning more and more to the internet and online search engines to find what they’re looking for.
When someone in your city wants to find a pawn shop, chances are they’ll turn to the internet to track one down. If you don’t have a website, that’s a whole lot of potential business that you’re missing out on. If you do have a website, it only becomes effective when people are finding it.
This is why SEO is absolutely essential. Your website’s search engine rankings have a direct correlation to the amount of foot traffic your shop receives.
Why We Rock SEO for Pawn Shops
Pawn shops, like most small businesses, typically don’t have the resources to hire a full team of in-house technicians, developers, and marketers. This is where design, advertising, and SEO agencies come into the picture. But not all SEO companies are trustworthy. Far from it. When it comes to SEO, you’ll find a wide range of claims, promises, and price points.
Some SEO companies will promise first-place rankings, and maybe often charge only a couple hundred dollars. This sounds too good to be true, right? That’s because it usually is. Many of these companies provide little to no actual work, and others commonly outsource the SEO overseas or utilize shortcut-style tactics that can leave your website penalized or even blacklisted by Google. Despite taking your hard-earned money, these companies can leave you in a worse position than you were in before hiring them!
On the other end of the spectrum, there are companies that will position themselves as high-end agencies, charging thousands of dollars for what the work is actually worth. Sometimes this money is funneled into pay-per-click advertising. While PPC marketing can be a great tool in its own right, if it’s utilized under the guise of organic SEO then you’ll be sorely disappointed, as all of that new traffic will disappear instantly as soon as you stop working with the company.
At SEO Hermit, we pride ourselves on our honesty and quality of work. We do it all, and we’re completely up-front with our clients every step of the way. And our organic SEO is a long-term solution that continues to work for you even if you decide to cancel in the future.
If you have a website that you love, we can work with any existing website to help improve your search engine rankings. If you don’t have a website yet, we can help you build a website from scratch, customized completely to suit your business’ needs. We also provide social media marketing to compliment your SEO campaign and promote your business on Facebook, Twitter, Google+, and other relevant social networks.
If you have any questions you can call our office at (888) 803-0843 without obligation, or fill out our simple online form for a free SEO consultation.