Social media goes hand-in-hand with content marketing and search engine optimization. With 56% of the population admitting to having at least one social media profile, it’s time for website owners to take it seriously.
The Hermit offers social marketing strategies for all of the top social media outlets today. If they use it, we know how to market it.
The mention of social media marketing usually brings Facebook to mind first. The platform used to be for students with college email addresses only, but that changed quickly. Now it seems like everyone has “friended” at least one family member.
But that’s a great thing for businesses on Facebook. Over half the US population used Facebook and 68% of those said the network positively influenced their purchasing decisions (2011 statistics). Similar to Google, Facebook has a proprietary algorithm, dubbed EdgeRank, and evolves, just like Google’s own algorithm. This affects the visibility of your brand to your fans. SEO Hermit has a dedicated team posting to your company’s Facebook page, keeping you relevant and visible.
Twitter delivers users’ thoughts 140 characters at a time. The overload of material on Twitter (170 billion tweets & counting!) can make it difficult for small brands to be heard. Twitter is a global conversation, though, and fans do talk back.
Through the use of hashtags, companies can participate in relevant topics to educate and gain the trust of their potential clients. Twitter has 200 million active users each month, so it’s worth gaining some of that market share.
Google Plus Marketing
If you’re thinking about search engine optimization, Google search rankings are probably your #1 target for domination. Google Plus is Google’s answer to the major social platforms like Facebook and Twitter. But they have an edge on those guys because you can consolidate virtually your entire life into Google products: email, social connections, entertainment, documents, and phone, just to name a few.
Google has really started to put emphasis on their new social platform in recent months. Maintaining an active status with your Google Plus company page is now a requirement for Google to view your online reputation favorably. A robust Google Plus presence is imperative.
With 1 billion active users each month, YouTube is a surprisingly effective tool for communicating with your audience. YouTube rounds out Google’s social platform and is a must for each and every one of our SEO clients.
One of the golden rules of marketing is “Show, don’t tell” and that applies to the internet, too. We have helped clients offering both product & services find a way to show their customers why they’re the best in their field.
LinkedIn is the place where professionals gather. Businesses have a shot at introducing themselves, hiring terrific employees, and participating in relevant conversations within LinkedIn Groups, all in one place. LinkedIn Company Pages are a must to complete your company’s web branding profile, and bonus points for maintaining an active page. Over 7 million people are hitting this site every day (compared with just over 4 million unique daily visitors just 2 years ago), and they may be looking for what you have to offer!
Consider that the average Pinner spends between $140 and $180 when purchasing an item they saw on their feed, compared to the average Facebooker spending a maximum of only $80 (ReadWrite.com). Pinterest admittedly targets a niche — the audience is almost 80% adult women and products are best showcased here, typically. But some service companies we work with have done well on the platform. One thing’s for sure: Pinterest shows hockey stick-like growth, which has outperformed even Facebook. We’d say that’s not worth ignoring.
Snapchat is one of the newest social media platforms on the block. Snapchat is a picture-based messaging platform where users can send and receive photos to other users on the app. The catch? The photos expire within 1-10 seconds, depending on the sender’s settings. Users can also post photos on their “Story” which remain visible for 24 hours to all of their Snapchat friends.
Very few brands are utilizing Snapchat, but don’t let that discourage you from marketing your business on it. Some of the biggest brands are on Snapchat, including CNN, CoverGirl, Amazon, the San Francisco Giants and many more. No matter what industry you’re in, Snapchat is an untapped goldmine for brand recognition and building a loyal following.
Tumblr serves as both a blogging platform and a social networking website, essentially having a built-in audience for your brand! It allows for users to upload multimedia and other content to short-form blogs (otherwise known as microblogs). Tumblr has been around almost as long as Twitter, but it does not have the same character and layout constraints that you see with Twitter, and many other leading social platforms, which makes it very easy to customize and brand your posts.
Currently, 53% of its users are between the ages of 18-34, making it a great tool to reach millennials. Major fashion and publishing brands such as Calvin Klein, GQ, Disney, and Coca-Cola are already taking advantage of this fact!