A restaurant is an establishment that cooks and serves food for customers to take out or enjoy on-location. There are many different types of restaurants, including upscale fine dining, cafes, diners, bar and grills, and even fast food joints. A restaurant can be a small, privately-owned business or can be part of a major national chain. One thing that all restaurants have in common, however, is their goal of serving customers the best food possible.
Benefits of SEO for Restaurants
As there is so much diversity in establishments within the food industry, things such as short-term and long-term business goals, marketing budget, and company resources are bound to vary wildly. A common goal of most restaurants, however, is going to be bringing in more customers and increasing business. Whether you’re part of a large corporation or a small, independent business, SEO and internet brand marketing is going to be core to achieving this goal. If your potential customer is at home looking for a restaurant for the evening, chances are they’ll turn to the internet. If your potential customer is out and about looking for lunch or a quick snack, they’ll most likely use their phone to find something nearby. In nearly every case, it’s the strength of your online presence and your SEO that determine whether customers are finding you or your competition!
A larger company may use search engine optimization in conjunction with other avenues of marketing and PR. For a business with fewer resources, SEO might be the only marketing endeavor — and this is okay! If your restaurant’s marketing budget allows for a single type of campaign, it should be SEO. The value of SEO far exceeds that of typical print or broadcast advertisements. SEO is a long-term investment; even after you’ve stopped paying for the service, good SEO will never stop working for you.
Why We Rock SEO for Restaurants
Internet marketing and SEO that targets a mobile audience is important in nearly every industry, but for restaurants, it is especially crucial. The number of search engine queries from mobile devices has been steadily increasing, even after having officially surpassed the amount of traffic search engines receive from desktop computers in the United States. If more than half of the people looking for any business are doing so from a mobile device, it’s easy to understand how important it is to offer a mobile-friendly experience.
Due to the nature of restaurants, however, the percentage of people searching for mobile phones and tablets is often going to be even greater than the average business niche. People are out and about, and they get hungry! This is where your business should come in. The first step to a successful SEO campaign in the restaurant industry is having a mobile-friendly website. If you don’t yet have a website or are due for a replacement, we can build you a brand new, mobile-friendly site from scratch. If you already have a website that you love, we can optimize it for a seamless experience on mobile phones. This is only the first step, but it’s importance can’t be overstated.
Because word of mouth is so important within the food industry, we’ll incorporate social media marketing into your SEO campaign at every step. We’ll work to help engage with your customers, increase the number of positive reviews that you receive, and amplify what people are saying about your food and your service in order to boost your search engine rankings. Social media is an integral part of any good SEO campaign, but for restaurants, it’s practically a gold mine!
At SEO Hermit we take pride in doing the job right and our SEO results speak for themselves. Of course, we’d also be happy to speak with you! You can call our office at (888) 803-0843 for a free, no-obligation consultation. Or simply fill out our online form for a free SEO quote and we’ll be happy to contact you with any questions you may have.