Many of my clients ask me, “How can we cut the costs of our SEO and internet marketing strategy?” It’s no surprise that most clients want to keep the costs associated with internet marketing, social media, and search engine optimization to a minimum. The more money my clients save, the more money they have in their pockets.
I’m always willing to work with each client on a project-to-project basis. Truthfully, the only way for a business to keep the costs of an SEO strategy down is to stay engaged in the SEO process. A client that stays engaged in the SEO process reduces my research time and efforts – therefore saving me time and saving the client money.
Some ways to minimize SEO costs are:
- Researching valuable keywords
- Writing new and unique content
- Reaching out to vendors/business partners for links
- Manage your own social media profiles
Assist with Keyword Research
Keyword research can be time-consuming and tedious work. Most clients offer a list of keywords they think will get the most traffic and the most sales. However, this is rarely the case. In fact, I usually disregard 90% of the keywords that are initially thought to be strong keywords by the client. Choosing the right keywords that convert into sales or leads is one of the most important parts of the SEO process.
I’ll give you an example. If your company does carpet cleaning and you feel that you need to rank for the keyword “carpet” on Google, you will be sad after 3 months of lackluster performance. That’s because “carpet” is too broad of a keyword and encompasses a wide variety of services that your company may or may not offer.
Chances are your company does not offer EVERY possible service or product that the keyword “carpet” encompasses. Furthermore, once we got the site ranking for “carpet” on Google you would see a massive increase in traffic and few, if any, leads generated from the traffic.
This could even lead to a major loss of ranking for related keywords if the bounce rate of your site sent signals to Google that your site isn’t about carpets at all. It’s a precarious issue that most SEO companies don’t take into account when taking on a new client. We’re smarter than that, right?
Will Writing My Own Content Help Minimize SEO Costs?
Yes! Writing content is a great way to save money on your SEO campaign, and in fact, this is one of the most effective ways to spend your time if you want to pitch in with the goal of reducing the cost of your SEO campaign. Think about it, who is better suited to write content for your website than the people at the company that are involved in your niche market every single day?
Don’t get the wrong idea — here at SEO Hermit, we’re great at creating useful, effective content for virtually any market. This is part of what we do on a daily basis! When it comes to cutting costs, however, providing your own content has the potential to save us many hours of research and a tremendous amount of preparatory work.
In order for us to write an effective piece of content, we first need to become experts on a topic that you’re already an expert of! If you want to reduce the cost of SEO, or simply feel motivated to take an active role in your campaign, creating your own content alongside the SEO Hermit is an extremely effective method.
As an additional service, I always send off good ideas for article pieces based on REAL searches from REAL people. This is a technique I’ve used for years and it is very effective. It is a service you get when you sign up for SEO from the SEO Hermit.
Minimize SEO Costs by Making Friends
Everyone knows that backlinks are a pivotal part of SEO. In the last few years, Google has made significant changes when it comes to the value of backlinks. Some even say that backlinks aren’t needed to rank websites anymore. I have embraced this theory somewhat because I’ve seen websites rank well without building any backlinks.
My thoughts on backlinks are that if they’re legitimate and relevant, they’re good to have. Gone are the days where thousands of random backlinks get your site ranked. Google is smarter than that now.
Typically, business owners have friends in the industry and relationships built from vendors and clients. These are fantastic targets for backlinks. When you reach out to your vendors and industry friends you can sometimes get valuable backlinks with minimal effort.
This technique saves me time and effort (if it is successful). It’s a great way to save money and get valuable backlinks. Heck, you don’t even have to hire me to use this tactic! So get out there and round up some backlinks!
Handle Your Own Social Media
Finally, do a little bit of social media! Effectively utilizing social media is an art and a science in itself, but the good news is that you’re already an expert in your field.
Managing Facebook, Twitter, Google+, and Instagram accounts can quickly add up to be more work than many want to deal with, but if you have the time to give these platforms daily attention and the knowledge to utilize them effectively, then handling your own social media can be a great way to cut down on the costs of your SEO campaign.
Remember to make sure your posts are relevant and that you are empathizing with your audience. Monitor your social channels daily and be sure to check for new, trending topics. Finally, don’t forget to interact with your customers and potential customers alike! The better you get at posting to your audience the more you will see results from your posts.
SEO on a Budget: The Final Word
Saving money on SEO and internet marketing is paramount when it comes to small businesses and that’s why our clients love our services. We understand the small business owner. Pinching pennies is sometimes the only way to get by when you’re a small business owner.
We also understand big business and the ever-changing needs of big business online. We work with all kinds of budgets and we want to work with you. Contact us today for a free consultation so that we can put together a custom SEO solution for your company.