We get this question a lot: Do I get a better ROI with SEO than with a print ad?
Well, it’s like this. Print ads are different from SEO. Print ads are short-term. They run once or twice and can get varied results. In order for a print ad to be successful, the right magazine or newspaper has to be in the right reader’s hands. It’s either a hit or a miss.
Expanding Your Audience with SEO
With SEO, the audience for your marketing is extremely broad. A potential customer opens a browser, searches for your service or product, and if you come up on the first page of search results then there is a good chance they will come to your site. Offer competitive prices, have excellent customer service, and there is an even better chance they will pick your business.
With a print ad, your market is limited. The World Wide Web has over 4.7 billion searches a day, but only 2 out of every 5 people in the United States are still reading the newspaper. SEO presents your business to a global market, while print ads limit it to a national or even local market. Simply put: the more people that have can find your website, the more business you will have. SEO gets buyers to your site, and that makes you money.
Making Your Marketing Budget Go Further
If it isn’t clear by now why SEO is the better choice to spend advertising money on, let’s dive a little bit deeper. When it comes to the longevity of your investment, a print ad is only good for the time it is running. Conversely, there is no end to the benefits of a maintained SEO campaign. Even condensed, one-time SEO efforts have seen lasting effects for up to six months, and in some cases, even years. A print ad is only useful when it is live on the paper. The effects of SEO are ripples that go on and on.
Leading up to our grand finale, it is obvious why SEO is the better avenue for your business’ marketing budget, and an SEO campaign focusing on content-driven marketing is particularly effective. While a print ad may get you a few customers (depending on your product and service or your market), the return on your investment is on a completely different level when it comes to search engine optimization.
Finding the right company to fit your SEO needs is crucial. In the not-too-distant future, newspapers will likely exist only online. The advertising opportunities will dramatically decrease, and people looking to promote their product will need new platforms. How about you ditch the print ad now and get ahead of the game? We have free consultations and are waiting for your call.